Games have gone beyond their fundamental role of entertainment and have graduated into branding tools. The player gets addicted to playing games and subconsciously absorbs the brandname. Games are most popular among the youth today. Mobile games is not just simple to play, but available in variety, multi-dimensional, competitive gaming with cutting-edge technology.  Some of Indian Games developers which is also mentioned in the previous article are smackall, Icreon communication, Nextware Multimedia, DevelopmentIndia etc and Indian content (games) aggregators  are Indiagames, Mauj, Hungama, rediff Mobile, Zapak etc. Almost all device manufacturers have games inbuilt on mobile phones.

Table below provides a competitive matrix of the games provided by content aggregators.

Mobile games and providers in India

Mobile games and providers in India

By observing and analyzing the list of games provided, it is noticed that Puzzle, action, sports and adventure games are the most wanted games by mobile users (game player) and provided by all games provider mentioned in the matrix. It is also known that java is the most popular platform for developing games. These are just a few mentioned, there are many more game  providers in the market today. All games are handset dependent, so compatibility should be checked before downloading the game.

It is also observed in a survey conducted (see previous article) that women like playing games more than men but only for short duration of time. Men play for longer hours.