Based on data gathered in April 2009 for Feb/March mobile game users it is found that approx 30 million urban Indians use their mobile phones to play games on a daily basis (12.5%). The Indian gaming industry though at its cusp, is showing huge potential in sheer market size. Looking at data in the February- March 2009 time frame there were a total of 105 million Indian consumers playing games on their mobile phone, of this 30 million consumers played games on their cell phone almost daily.
Mobile Gaming report: “frequency of playing games” (Two month ended March 2009, Urban Indian Mobile Phone Users)
- Feb/March 2009 statistics on mobile gaming
Nokia continues its dominance in Indian mobile space accounting for 65% of power user’s handset followed by Sony Ericsson a distant second (10.6%).
Source of game(s)
Downloading games for free vs. purchasing continues to enjoy a 2.25:1 ratio with 85% of power users who downloaded a game (8.83 million) citing downloading for free while 37% did so by paying a fee. “Though free game downloads dominated, looking at the table below, service providers seem to have got their model right with more consumers purchasing games from a service provider website than downloading for free (1.29:1 ratio). On the other hand, third party providers see a complete inverse ratio on purchased v/s free downloads. When it comes to source of game downloads service provider continues to be the most popular source while service provider is also the only source where number of people purchasing is higher than downloading for free.
- Statistics – Games purchased and free
Almost 40% of Power users are between the ages of 25 and 34 while an additional 35% are between 18 and 24 years old.
- By Vital analytics
Vital Analytics a leader in measuring mobile space in India and a reliable source of mobile marketing intelligence. For more information, please visit www.vitalanalytics.in
August 18, 2009 at 11:31 am |
[...] standard). But its a matter of time that Indian women will catch up with US women gamers. As per Vital Analytics (Telecom market research firm) Feb/March 2009 report, 105millions plays mobile games on their [...]
August 24, 2009 at 12:15 pm |
[...] vitalanalytics 12:15 pm Mobile gaming industry is growing at a rapid rate with 105 millions urban gamers noted early this year. Mobile manufacturers, game developers and operators together are [...]
September 22, 2009 at 8:34 am |
[...] Mobile gaming in India is increasing at a rapid rate. It is observed from latest data gathered on Mobile gaming users in urban India, approx 120 million urban Indians used their mobile phones to play games during quarter ending July [...]