SMS has celebrated its 15th Birthday recently. Ever since its existance, there has been a remarkable increase in usage of SMS services in India today. 56 Million urban Indians used a VAS related SMS subscription service in March/April 2009.
Service provider wise SMS usage share
SMS is a basic VAS and is provided by all service providers in India. Reliance Mobile CDMA accounts for a quarter of all subscribers to VAS SMS subscription service, followed by Bharti Airtel (18%) and Vodafone (14%).
SMS Usage versus service providers in India
Popular SMS service
Some of the SMS services offered are polls, contests, entertainment (ringtone download, jokes, games download ), activation of non-sms services, stock updates, health care tips, fashion tips etc. However, receiving Jokes via SMS is the most popular SMS subscription with 1 in 2 subscribers subscribing followed by Astrology.
Popular SMS services in urban India
I like SMS services as its simple to use, user friendly and low priced. How often do you use SMS services and which services do you use most?
July 13, 2009 at 4:56 am |
[...] Service which has become very popular among mobile users not just for peer to peer but also A2P (application to peer) for marketing, advertising, promotional offers , entertainment services and P2A (peer to [...]