SMS is an acronym standing for Short Message Service and more commonly referred to as text messaging is a method by which messages of 160 charecters can be sent to a mobile phone via another mobile phone or via a computer connected to the Internet. A Value Added Service which has become very popular among mobile users not just for peer to peer messaging but also for A2P (application to peer) including services such as a marketing tool, advertising, promotional offers , entertainment services and P2A (peer to application) including services such as polls and contests.
Here is a detailed SMS report on its usage pattern in urban India
Mobile Market Report – SMS Usage in Urban
http://www.pluggd.in/india-mobile-market-report-sms-as-a-vas-service-297/
SMS in India – How, what and why?
http://trak.in/tags/business/2009/07/07/full-report-sms-vas-usage-india/
Full report can be downloaded from:
http://www.vitalanalytics.in/web/force_download.php?fname=images/downloads/SMS-Report.pdf
Do let us know your thoughts?
