Over 400 millions subscribers in India, but very little take for LBS?
In addition to the reasons discussed in Location Based Serices : Status in India article about low penetration of LBS users in India, it is also noticed that use of this service requires GPS enabled phones which are available in mid to high-end handsets making it expensive for purchase and also subscription based pricing model for users is not bringing in many LBS subscribers, feel telcos. At present LBS users seem to be exploring this service only out of curiosity is what is said by service providers.
Take a look at what others in this industry have to say:
Looks like if mobile application developers, telcos and device manufacturers co-ordinate well in terms of gathering accurate mapping and navigation information on regular basis in combination with existance of 3G services, LBS should have better potential in Indian market.
Some also feel there is lack of awareness about LBS in India. What do you have to say for this?
