Mobile gaming industry is growing at a rapid rate with 105 millions urban gamers noted early this year. Mobile manufacturers, game developers and operators together are focusing on generating good chunk of their revenues from mobile games (integral part of Mobile VAS). Finding new ways to deliver games to handsets, by reducing the prices, designing and implementing games based on users choice/interest are some of the ways service providers are trying to attract more users. 3G (higher data transfer rate) is also expected to add to service providers advantage.
Indians men seem to be more hooked on to games related to sports, specially cricket and action games (shooting, war, fighting). Indian women are also catching up with men by exploring various games designed for them. Games based on fashion, make over, cooking etc are trying to attract more women gamers today.
To understand the reasons for popularity of these kind of games, take a look at http://www.business-standard.com/india/news/no-phoney-game-fightbloody-battle-or-hitsix/367149/
Which mobile games do you like the most and why? Do share your experience.
