Popular sources of Mobile advertising Friday, May 22 2009 

mobile advertising , vitalanalytics 8:39 am

There are various sources of mobile advertising such as SMS, WAP, IVRS, MMS etc available (see previous article).  Data was gathered in April 2009 for feb/march 2009 mobile users to find out what types are popular among the mobile users. It is noticed from the graph below that half of all users who see an advertisement on website from their phone acknowledge interacting with one.

Mobile advertising popularity

Mobile advertising popularity

Web advertising (for WAP sites) are a better medium to reach consumers compared to SMS. Advertisements on WAP sites have a lot higher recall compared to SMS advertising with over half of all users viewing advertisements on WAP sites interacting/remembering advertisements, compare this to SMS advertising where just under 1 in 4 recall SMS advertisements. 

Therefore mobile advertising definately has a impact on mobile users and hence the advertisers have higher chances of getting customers through mobile advertising. How often have you interacted with the mobile advertisers? Do let us know your experience.

 

Mobile advertising: Powerful platform for marketers Monday, May 18 2009 

mobile advertising , , vitalanalytics 9:10 am

Mobile advertising part of Mobile VAS, as the name suggests is a medium for advertisers to market their product/services to consumers via mobile phones. Mobile advertising service forms an interactive channel between the brand and the consumer.

Types of Mobile advertising

Various types of mobile advertising which are most commonly seen are through WAP i.e. mobile web banner (top of page) or mobile web poster (bottom of page banner). Next is SMS advertising which is also very popular. This is achieved by sending an advertisment message along with regular text message. Other forms include  MMS advertising, advertising within mobile video, within mobile games, during mobile TV receipt, advertising while mobile content or mobile web page is loading up. Advertisements in the form of audio clip is also available which is heard by the mobile user just before a voicemail recording, or an audio recording played while interacting with a IVR (interactive voice response) based service such as movie ticketing booking, downloading VAS content, travel booking etc.

Entertainment industry benefit most

According to experts, in India at present, content related to films and cricket experience heavy spots of advertising through mobile advertising services.The entertainment industry has a immense correlation with mobile VAS in terms of content consumed. It forms a medium to publicise content of films such as music tracks, videos and ring tones. Mobile advertisment service helps in promoting a movie in a short span of time.

What do you think are the most popular services been advertised via mobile phones?