When you want the right answer at the right time, all you need is the Mobile Search engine enabled on your phone. Search engines provide a variety of relevant results based on the information required by the mobile user. Basically, Mobile search engine is an integral element of Mobile Internet services which display the required information to information seekers (mobile users). All that the information seekers need to do is to enter the keyword of the required information in the search engine text box (In the home page) and search engine displays all the results relevant to the search keyword. Google, Yahoo, rediff, Ask Laila, MSN/windows live, AOL etc are some of the popular mobile search engines used widely today. So user can find what he/she wants with fewer clicks and fewer hassles all from the convenience of user’s mobile device.
Search Usage
Based on a survey conducted in May 2009 on urban Indian mobile users, it is noticed that 5.76 Million Urban Indians use Google on their mobile phones! Google is the most preferred ‘mobile’ search engine, used by over 5 million urban Indians. Yahoo! is a close second with 4.58 million users.
Used Search engine on mobile phones
Frequency of usage
Google is not only the most preferred ‘mobile’ search engine but is also the most frequently used, almost 1 in 2 urban Indians who use Google do so almost on a daily basis.
Used almost daily
Phone models – on dissecting Google power users by phone models, Nokia N72, 3230 and Sony Ericsson Z550i are three most popular phone models used by Google power users.
How often do you use your phone for searching information and which search engine do you think is most useful for mobile users?
