SMS usage in Urban India – Statistics based on demographics and geographics Monday, Jul 13 2009

SMS is an acronym standing for Short Message Service and more commonly referred to as text messaging is a method by which messages of 160 charecters can be sent to a mobile phone via another mobile phone or via a computer connected to the Internet. A Value Added Service which has become very popular among mobile users not just for peer to peer messaging but also for A2P (application to peer) including services such as a marketing tool, advertising, promotional offers , entertainment services and P2A (peer to application) including services such as polls and contests.

Here is a detailed SMS report on its usage pattern in urban India

Mobile Market Report – SMS Usage in Urban

http://www.pluggd.in/india-mobile-market-report-sms-as-a-vas-service-297/

SMS in India – How, what and why?

http://trak.in/tags/business/2009/07/07/full-report-sms-vas-usage-india/

Full report can be downloaded from:

http://www.vitalanalytics.in/web/force_download.php?fname=images/downloads/SMS-Report.pdf

Do let us know your thoughts?

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SMS based VAS Tuesday, Jul 7 2009

SMS based Value Added Services

SMS has celebrated its 15th Birthday recently. Ever since its existance, there has been a remarkable increase in usage of SMS services in India today.  56 Million urban Indians used a VAS related SMS subscription service in March/April 2009.

Service provider wise SMS usage share

SMS is a basic VAS and is provided by all service providers in India. Reliance Mobile CDMA accounts for a quarter of all subscribers to VAS SMS subscription service, followed by Bharti Airtel (18%) and Vodafone (14%).

SMS Usage versus service providers in India

Popular SMS service

Some of the SMS services offered are polls, contests, entertainment (ringtone download, jokes, games download ), activation of non-sms services, stock updates, health care tips, fashion tips etc. However, receiving Jokes via SMS is the most popular SMS subscription with 1 in 2 subscribers subscribing followed by Astrology.

Popular SMS services in urban India

I like SMS services as its simple to use, user friendly and low priced. How often do you use SMS services and which services do you use most?

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SMS contest – statistics and source of contest in India Tuesday, Jun 23 2009

Short Messaging Service , more commonly known to mobile users as ‘SMS’ is a short text message of 160 characters which can be sent/received by any mobile user and from any handset. It is easy to use, inexpensive and quick way to communicate among mobile users.

Today SMS is not just used for peer to peer messaging, but has become popular among advetisers, marketers for promoting their products and services, media, contests, voting and polls etc.

Let us look at how popular it is among SMS contests participants in urban India.

SMS Contests

30% of Urban Indians have participated in a SMS contest with Males being the more participative gender. Almost 60% of Females have participated in 1 to 3 SMS contests and though this is higher than their male counterparts, in frequency of participation males outshine. This is as per mobile users in April 2009.

SMS contest participation - Men : Women in urban India

SMS contest Source

There are various channels in which SMS contests are promoted. It can be through TV shows, radio channels, magazines and newspaper, Online through Internet etc. However,TV is the most effective medium in garnering SMS contest participation with over 86% of urban Indians who participated in SMS contest found out about the same via TV followed by newspaper and website.

SMS contest Source

How often do you participate in SMS contest?

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