Today, India is one amongst the fastest growing mobile market in the world. Telecommunication industry is growing at a rapid pace. Currently, there are ~ 413 million (mobile + landline) subscribers in India and every month ~ 10-12 million users are added to the mobile subscriber base (Source: TRAI report Feb 2009). This encourages market research firms to explore the Indian mobile users for primary research purpose and to assit service providers such as telecom players, specially mobile VAS service providers with increase in their revenue growth.
If we take a look at the high level, the main services offered in market research are:
- Conduct market research (primary, secondary)
- Look into market insights and trends
- Analyze the data/facts
- Prepare competitive analysis
- Create reports and finally circulate (sale)
The ultimate goal of any service provider is to provide customer satisfaction and in return improve their ROIs. To achieve customer satisfaction, regular feedback from customers will be beneficial to service providers. This will help service providers retain their existing customers and add new ones to their subscriber base. The main questions which come into market researchers mind is what to ask while taking feedback from consumers (mobile users) and which is usually achieved in the form of surveys. Questions are :
- Who is the right person to be contacted?
- What parameters should be measured?
- How should one analyze the results?
- How to make the best out of the survey results?
To answers these questions, performing surveys at specific levels is important. It could be either base on demographics or/and geographies . This could be quite rewarding. Demographics could include ( Gender, Age, Income, education etc.) and geographies could include parameters such as City, State, pincode etc.
Below is sample snaps shot provided for illustration:
Statistics on Internet Access via mobile phone based on gender
More snapshots available at Vital Analytics website
By identifying which market segment to target would definately help service providers increase their revenue growth in short period of time.
Vitalanalytics's Blog 
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